Artificial Intelligence - on personhood

A soft alarm wakes me – perfectly in sync with my circadian rhythms – and I trundle downstairs, set to face a new week. Alex notifies me of the weather, so the blinds remain closed. Ambient lighting matches my mood. Morose, yet determined. Another Monday morning.

Breakfast is served to me by Xeva, my ever-present home helper, whilst Jibu helps me plan ahead, and visualise my calendar, by running through my meetings for the day. Ping. The time has come – 8am, time to brave the world. Tap, I order an UberAir.

The sky taxi arrives in 3 minutes, just time to brush my teeth. Whisk.

Off I go, merging with the air traffic & Amazon drones, doing their routine deliveries, keeping the world going, keeping things moving...


The world according to GAFA – Google, Amazon, Facebook, Apple – sounds like it may be just what is described above, by 2025 or so. Indeed, Dave Eggers in his 2013 book ‘The Circle’ portrays in fantastic – and sometimes chilling colours – just what this world may be like. The future is here, and it’s here now.

So what is there to look into? What is there to question?

Let us start with Facebook. Interestingly, they have been incredibly busy recently. Facebook acquired two new patents – pretty interesting patents too – one for webcams, to interpret the emotional state of people at their devices through the small camera in your laptop or phone, so as to market more appropriately and provide ’emotionally relevant’ content. And the second patent based around typing speed, linking our taps at our keyboards with our moods, so as to market better, once again. Targeted advertising – the lifeblood of the data generation. Though of course data is only one of many interesting issues raised – alongside privacy, security, anonymity, even consent.


The question I want to ask here is one of ‘neuroplasticity’ – how plastic are our brains? How mouldable are we, truly, once we leave school and formal education? Are we being shaped everyday? And how do digital technologies contribute to this?

It may come as no surprise that the answer is ‘very’. Neurons that fire together, wire together. Psychologists use this expression to explain many things from addiction to memory, reminding us that neural pathways are like stray footpaths – the more you use them, the more concretised they become. And once concretised, then familiar, preferential, favoured. The path of least resistance. The question is, are we aware of this? Likely, yes. Yet do we live like we’re aware? Likely not.

App developers know a lot about dopamine. Dopamine is a neurotransmitter that the brain releases to control its pleasure and reward centres. A shot of dopamine and you feel happy. Another like on Instagram, and you feel a rush of attention. A retweet by someone famous, my word, that’s like an adrenaline rush. Critics of this stuff, though, like to draw attention to ‘the never-ending flood of content that threatens constant distraction’ (Brandon, 2016:161). Distraction is no bad thing, so long as it is managed – right? Well the critics continue; ‘[this can] undermine our ability to focus and, implicitly, reduce our capacity to relate to each other – in the most basic terms, to love’ (ibid.).



So whilst we are all sat on our phones, tapping, scrolling, zooming, and posting – Brandon and others are concerned for us. What is all this doing to our brains, to our relationships, to our families and friends? Brandon continues – these technologies could ‘compromise our ability to relate by sensitising the mind to distraction [which] undermines our ability to love’ (p.30).

The argument goes that we inhabit a society of turbo-consumerism. Not only do we consume things, but we’re being trained – perhaps our brains even re-wired – to consume experiences, content, opinions, even people. Brandon describes this as ‘the idea that the world should be shaped around my needs and desires, and that I express myself through the choices I take...Everything is subject to this tendency – including social relationships’ (p.4). He warns that ‘this mindset is diametrically opposed to contentment’ (ibid.).

Let’s flesh this out briefly. Tomlinson describes the situation above as living in the midst of immediacy. If we think of everything as a journey, from A → B – whether in physical terms to work, or mobile terms in communication (letters/texts/emails), or indeed emotional terms, in building trust, acceptance, respect – Tomlinson says we have now ‘abolished the middle term’ (2007:91), or the arrow in the above. So rather than A → B we now simply have AB. ‘A journey without destination, an arrival without departure, and speed without progress’ (ibid.). What is the relational fallout of this? What can we expect?

As a Christian, I am struck by the words of the Croatian theologian, Miroslav Volf. He writes that the essence of an ‘embrace’, of reconciliation, indeed of trust at the most basic level, is ‘the will to give ourselves to others and ‘welcome’ them, to readjust our identities to make space for them, prior to any judgement about others, except that of identifying them in their humanity’ (Volf, 1996:29). Are we training ourselves well for this? Are we fit for action?

Amidst all the scrolling, clicking, and sharing – even on the incredible platforms of social media we enjoy – I am struck by the ancient wisdom of Seneca, the Roman Stoic philosopher. Born in Spain in 4 BC when surely 4G was fairly scant, he cautioned; ‘to be everywhere, is to be nowhere’.

Written by Samuel Johns


Guy Brandon (2016) Digitally Re-Mastered

John Tomlinson (2007) The Culture of Speed

Miroslav Volf (1996) Exclusion & Embrace

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